diff --git a/api-users.go b/api-users.go
index 7adc77d..f30930d 100644
--- a/api-users.go
+++ b/api-users.go
@@ -310,6 +310,10 @@ func (app *appContext) newUser(req newUserDTO, confirmed bool) (f errorFunc, suc
 		Contact: (req.Email != ""),
 	}
 
+	if invite.UserLabel != "" {
+		emailStore.Label = invite.UserLabel
+	}
+
 	var profile Profile
 	if invite.Profile != "" {
 		app.debug.Printf("Applying settings from profile \"%s\"", invite.Profile)
@@ -338,7 +342,7 @@ func (app *appContext) newUser(req newUserDTO, confirmed bool) (f errorFunc, suc
 		}
 	}
 	// if app.config.Section("password_resets").Key("enabled").MustBool(false) {
-	if req.Email != "" {
+	if req.Email != "" || invite.UserLabel != "" {
 		app.storage.SetEmailsKey(id, emailStore)
 	}
 	expiry := time.Time{}
diff --git a/ts/modules/invites.ts b/ts/modules/invites.ts
index 7c4edc0..c7dc04c 100644
--- a/ts/modules/invites.ts
+++ b/ts/modules/invites.ts
@@ -48,9 +48,11 @@ class DOMInvite implements Invite {
         if (label) {
             labelLabel.textContent = window.lang.strings("userLabel");
             value.textContent = label;
+            value.classList.remove("unfocused");
         } else {
             labelLabel.textContent = "";
             value.textContent = "";
+            value.classList.add("unfocused");
         }
     }
 
@@ -366,7 +368,7 @@ class DOMInvite implements Invite {
         <p class="supra mb-4 top">${window.lang.strings("inviteDateCreated")} <strong class="inv-created"></strong></p>
         <p class="supra mb-4">${window.lang.strings("inviteRemainingUses")} <strong class="inv-remaining"></strong></p>
         <p class="supra mb-4"><span class="user-expiry"></span> <strong class="user-expiry-time"></strong></p>
-        <p class="mb-4 flex items-center"><span class="user-label-label supra mr-2"></span> <span class="user-label chip ~blue"></span></p>
+        <p class="mb-4 flex items-center"><span class="user-label-label supra mr-2"></span> <span class="user-label chip ~blue unfocused"></span></p>
         `;
 
         this._right = document.createElement('div') as HTMLDivElement;