diff --git a/api-invites.go b/api-invites.go
index 9a58336..0fda9fd 100644
--- a/api-invites.go
+++ b/api-invites.go
@@ -161,6 +161,9 @@ func (app *appContext) GenerateInvite(gc *gin.Context) {
 	if req.Label != "" {
 		invite.Label = req.Label
 	}
+	if req.UserLabel != "" {
+		invite.UserLabel = req.UserLabel
+	}
 	invite.Created = currentTime
 	if req.MultipleUses {
 		if req.NoLimit {
@@ -261,6 +264,7 @@ func (app *appContext) GetInvites(gc *gin.Context) {
 			Profile:     inv.Profile,
 			NoLimit:     inv.NoLimit,
 			Label:       inv.Label,
+			UserLabel:   inv.UserLabel,
 		}
 		if len(inv.UsedBy) != 0 {
 			invite.UsedBy = map[string]int64{}
diff --git a/html/admin.html b/html/admin.html
index 0ad2aaf..5d7f9a3 100644
--- a/html/admin.html
+++ b/html/admin.html
@@ -589,6 +589,11 @@
                                 <label class="label supra" for="create-label"> {{ .strings.label }}</label>
                                 <input type="text" id="create-label" class="input ~neutral @low mb-2 mt-4">
                             </div>
+                            <div class="col">
+                                <label class="label supra" for="create-user-label"> {{ .strings.userLabel }}</label>
+                                <p class="support">{{ .strings.userLabelDescription }}</p>
+                                <input type="text" id="create-user-label" class="input ~neutral @low mb-2 mt-4">
+                            </div>
                         </div>
                         <div class="card ~neutral @low col">
                             <label class="label supra" for="create-uses">{{ .strings.inviteNumberOfUses }}</label>
diff --git a/lang/admin/en-us.json b/lang/admin/en-us.json
index 2e3169c..9a3bd22 100644
--- a/lang/admin/en-us.json
+++ b/lang/admin/en-us.json
@@ -41,6 +41,8 @@
         "profile": "Profile",
         "unknown": "Unknown",
         "label": "Label",
+        "userLabel": "User Label",
+        "userLabelDescription": "Label to apply to users created with this invite.",
         "logs": "Logs",
         "announce": "Announce",
         "templates": "Templates",
@@ -223,4 +225,4 @@
             "plural": "Extended expiry for {n} users."
         }
     }
-}
\ No newline at end of file
+}
diff --git a/models.go b/models.go
index d9ac8aa..d4f841e 100644
--- a/models.go
+++ b/models.go
@@ -48,21 +48,22 @@ type enableDisableUserDTO struct {
 }
 
 type generateInviteDTO struct {
-	Months        int    `json:"months" example:"0"`                 // Number of months
-	Days          int    `json:"days" example:"1"`                   // Number of days
-	Hours         int    `json:"hours" example:"2"`                  // Number of hours
-	Minutes       int    `json:"minutes" example:"3"`                // Number of minutes
-	UserExpiry    bool   `json:"user-expiry"`                        // Whether or not user expiry is enabled
-	UserMonths    int    `json:"user-months,omitempty" example:"1"`  // Number of months till user expiry
-	UserDays      int    `json:"user-days,omitempty" example:"1"`    // Number of days till user expiry
-	UserHours     int    `json:"user-hours,omitempty" example:"2"`   // Number of hours till user expiry
-	UserMinutes   int    `json:"user-minutes,omitempty" example:"3"` // Number of minutes till user expiry
-	SendTo        string `json:"send-to" example:"jeff@jellyf.in"`   // Send invite to this address or discord name
-	MultipleUses  bool   `json:"multiple-uses" example:"true"`       // Allow multiple uses
-	NoLimit       bool   `json:"no-limit" example:"false"`           // No invite use limit
-	RemainingUses int    `json:"remaining-uses" example:"5"`         // Remaining invite uses
-	Profile       string `json:"profile" example:"DefaultProfile"`   // Name of profile to apply on this invite
-	Label         string `json:"label" example:"For Friends"`        // Optional label for the invite
+	Months        int    `json:"months" example:"0"`                    // Number of months
+	Days          int    `json:"days" example:"1"`                      // Number of days
+	Hours         int    `json:"hours" example:"2"`                     // Number of hours
+	Minutes       int    `json:"minutes" example:"3"`                   // Number of minutes
+	UserExpiry    bool   `json:"user-expiry"`                           // Whether or not user expiry is enabled
+	UserMonths    int    `json:"user-months,omitempty" example:"1"`     // Number of months till user expiry
+	UserDays      int    `json:"user-days,omitempty" example:"1"`       // Number of days till user expiry
+	UserHours     int    `json:"user-hours,omitempty" example:"2"`      // Number of hours till user expiry
+	UserMinutes   int    `json:"user-minutes,omitempty" example:"3"`    // Number of minutes till user expiry
+	SendTo        string `json:"send-to" example:"jeff@jellyf.in"`      // Send invite to this address or discord name
+	MultipleUses  bool   `json:"multiple-uses" example:"true"`          // Allow multiple uses
+	NoLimit       bool   `json:"no-limit" example:"false"`              // No invite use limit
+	RemainingUses int    `json:"remaining-uses" example:"5"`            // Remaining invite uses
+	Profile       string `json:"profile" example:"DefaultProfile"`      // Name of profile to apply on this invite
+	Label         string `json:"label" example:"For Friends"`           // Optional label for the invite
+	UserLabel     string `json:"user_label,omitempty" example:"Friend"` // Label to apply to users created w/ this invite.
 }
 
 type inviteProfileDTO struct {
@@ -114,6 +115,7 @@ type inviteDTO struct {
 	NotifyExpiry   bool             `json:"notify-expiry,omitempty"`               // Whether to notify the requesting user of expiry or not
 	NotifyCreation bool             `json:"notify-creation,omitempty"`             // Whether to notify the requesting user of account creation or not
 	Label          string           `json:"label,omitempty" example:"For Friends"` // Optional label for the invite
+	UserLabel      string           `json:"user_label,omitempty" example:"Friend"` // Label to apply to users created w/ this invite.
 }
 
 type getInvitesDTO struct {
diff --git a/storage.go b/storage.go
index 4591c1b..74bfe2d 100644
--- a/storage.go
+++ b/storage.go
@@ -500,6 +500,7 @@ type Invite struct {
 	Notify                     map[string]map[string]bool `json:"notify"`
 	Profile                    string                     `json:"profile"`
 	Label                      string                     `json:"label,omitempty"`
+	UserLabel                  string                     `json:"user_label,omitempty" example:"Friend"` // Label to apply to users created w/ this invite.
 	Captchas                   map[string]Captcha         // Map of Captcha IDs to images & answers
 	IsReferral                 bool                       `json:"is_referral" badgerhold:"index"`
 	ReferrerJellyfinID         string                     `json:"referrer_id"`
diff --git a/ts/modules/invites.ts b/ts/modules/invites.ts
index 4d8143f..7c4edc0 100644
--- a/ts/modules/invites.ts
+++ b/ts/modules/invites.ts
@@ -39,6 +39,21 @@ class DOMInvite implements Invite {
         }
     }
 
+    private _userLabel: string = "";
+    get user_label(): string { return this._userLabel; }
+    set user_label(label: string) {
+        this._userLabel = label;
+        const labelLabel = this._middle.querySelector(".user-label-label");
+        const value = this._middle.querySelector(".user-label");
+        if (label) {
+            labelLabel.textContent = window.lang.strings("userLabel");
+            value.textContent = label;
+        } else {
+            labelLabel.textContent = "";
+            value.textContent = "";
+        }
+    }
+
     private _code: string = "None";
     get code(): string { return this._code; }
     set code(code: string) {
@@ -351,6 +366,7 @@ class DOMInvite implements Invite {
         <p class="supra mb-4 top">${window.lang.strings("inviteDateCreated")} <strong class="inv-created"></strong></p>
         <p class="supra mb-4">${window.lang.strings("inviteRemainingUses")} <strong class="inv-remaining"></strong></p>
         <p class="supra mb-4"><span class="user-expiry"></span> <strong class="user-expiry-time"></strong></p>
+        <p class="mb-4 flex items-center"><span class="user-label-label supra mr-2"></span> <span class="user-label chip ~blue"></span></p>
         `;
 
         this._right = document.createElement('div') as HTMLDivElement;
@@ -386,6 +402,9 @@ class DOMInvite implements Invite {
         if (invite.label) {
             this.label = invite.label;
         }
+        if (invite.user_label) {
+            this.user_label = invite.user_label;
+        }
         this.userExpiryTime = invite.userExpiryTime || "";
     }
 
@@ -486,6 +505,7 @@ function parseInvite(invite: { [f: string]: string | number | { [name: string]:
     parsed.code = invite["code"] as string;
     parsed.send_to = invite["send_to"] as string || "";
     parsed.label = invite["label"] as string || "";
+    parsed.user_label = invite["user_label"] as string || "";
     let time = "";
     let userExpiryTime = "";
     const fields = ["months", "days", "hours", "minutes"];
@@ -530,6 +550,7 @@ export class createInvite {
     private _createButton = document.getElementById("create-submit") as HTMLSpanElement;
     private _profile = document.getElementById("create-profile") as HTMLSelectElement;
     private _label = document.getElementById("create-label") as HTMLInputElement;
+    private _userLabel = document.getElementById("create-user-label") as HTMLInputElement;
 
     private _months = document.getElementById("create-months") as HTMLSelectElement;
     private _days = document.getElementById("create-days") as HTMLSelectElement;
@@ -572,6 +593,9 @@ export class createInvite {
     get label(): string { return this._label.value; }
     set label(label: string) { this._label.value = label; }
 
+    get user_label(): string { return this._userLabel.value; }
+    set user_label(label: string) { this._userLabel.value = label; }
+
     get sendToEnabled(): boolean {
         return this._sendToEnabled.checked;
     }
@@ -749,7 +773,8 @@ export class createInvite {
             "remaining-uses": this.uses,
             "send-to": this.sendToEnabled ? this.sendTo : "",
             "profile": this.profile,
-            "label": this.label
+            "label": this.label,
+            "user_label": this.user_label
         };
         _post("/invites", send, (req: XMLHttpRequest) => {
             if (req.readyState == 4) {
diff --git a/ts/typings/d.ts b/ts/typings/d.ts
index 9befa20..9aed65d 100644
--- a/ts/typings/d.ts
+++ b/ts/typings/d.ts
@@ -129,6 +129,7 @@ interface Invite {
     notifyCreation?: boolean;
     profile?: string;
     label?: string;
+    user_label?: string;
     userExpiry?: boolean;
     userExpiryTime?: string;
 }